Cadillac announced a unique project in which its all-new luxury crossover, the XT5, will debut at venues around the world in partnership with acclaimed fashion designers Public School. At a private kickoff event, Public School announced it would debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of the first-ever 2017 Cadillac XT5. It is also creating an XT5-inspired capsule collection for the special invited guests at the Dubai show in November.
The upcoming XT5 will be the cornerstone of a new series of Cadillac crossovers, all bearing the “XT” designation, with number indicating relative size and position. It succeeds the current SRX, Cadillac’s best-selling product line worldwide.
The show in Dubai will mark Public School’s first international runway show, showcasing the pre-fall collection that will be available in 2016. Public School grows its global footprint through the partnership with Cadillac: the curated collection will be revealed as part of the runway show in Dubai on the eve of the Dubai Motor Show.
“This is a new way for two American brands to join forces, share a passion for design and grow globally,” said Andrew Smith, Cadillac executive director of Global Design. “For Cadillac, it gives new meaning to being a patron of the arts.”
This collaboration continues Cadillac’s engagement with the fashion community, supporting both emerging and established designers. Cadillac previously hosted Public School’s spring 2016 fashion show at its new global headquarters in SoHo. Cadillac this summer was also the presenting sponsor of New York Men’s Day (NYMD) and has a multi-season partnership with the Council of Fashion Designers of America (CFDA), which included support of the first-ever New York Fashion Week: Men’s. Cadillac earlier this fall launched a specially curated capsule collection chosen and styled by fashion icon Nick Wooster.