2017 Mazda MX-5 Miata RF Launch Edition Pre-Ordering

Pricing for MX-5 RF Launch Edition MSRP1 to start from $33,850

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The wait is over, as pricing for the 2017 Mazda MX-5 Miata RF Launch Edition has been announced in advance of the preorder site going live today.

Starting at 12 p.m. ET/9 a.m. PT, loyal Mazda customers who were sent an invitation with a personalized code will have a limited window of time to preorder one of the 1,000 MX-5 RF Launch Edition vehicles* on MX5RFPreorder.com. Customers will have the opportunity to place a $500 refundable deposit on the Retractable Fastback of their dreams, in addition to selecting the dealer of their choice for completing the transaction.

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Pricing for the MX-5 RF Launch Edition will start at an MSRP from $33,850 for the SKYACTIV-MT six-speed manual and $34,925 for models with the six-speed automatic transmission. Delivery of MX-5 RF Launch Edition vehicles will begin in February 2017, and continue through the spring.

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“After a tremendously positive response to our global reveal of the 2017 Mazda MX-5 Miata RF, we knew we had to do something unique for the MX-5 RF Launch Edition,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Exclusive access to the presale is a way we can offer something special to our most loyal customers who can’t wait to get behind the wheel of one of the most anticipated vehicles in Mazda history.”

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The MX-5 RF Launch Edition is based on the Grand Touring trim level of the 2017 Mazda MX-5 Miata RF and features a Machine Gray Metallic paint color and Auburn Nappa leather interior trim with a hand-painted black roof panel. Both the Nappa leather and black roof are exclusive to the MX-5 RF Launch Edition for 2017 in the U.S. All MX-5 RF Launch Editions will come with bespoke doorsill plates and Advanced Keyless Entry, the latter of which will be an option on other MX-5 RF models equipped with a manual transmission. MX-5 RF Launch Edition customers will have but one option choice to make — manual or automatic transmission — with each car built to order.

MX-5 RF Launch Edition buyers will also receive a custom-designed, serialized 42mm Tourneau watch to complement his or her purchase.

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MX-5 is no stranger to vehicle presale opportunities for Mazda fans and enthusiasts. The 2016 MX-5 Launch Edition was the first example of the fourth-generation model to go on sale in the U.S. in 2015, and the 2015 MX-5 25th Anniversary Edition sold out in just 10 minutes when it went on sale in 2014.

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